Professional Cleaning
6/24/2020 (Permalink)
Don’t let dirty carpets discourage customers from frequenting your place of business. Here’s how to maintain clean carpets to help keep customers happy.
Owners of commercial properties and retail stores may not always put “clean the dirty carpets” at the top of their to-do list, but for their customers, this can be a deciding factor in whether they choose to stay or go from your business.
According to ISSA data, a facility with foot traffic of up to 1,000 people per day can result in nearly 24 pounds of soil brought in over the course of a 20-day period. But it doesn’t take that much foot traffic to soil or damage the carpets in your store; if left untreated, “stains settle in and become eyesores that can’t be hidden.” Often, a soiled carpet starts to smell, with potential odors coming from food or fluid stains or mold —not only discouraging visitors from entering, but helping to shorten the life of the carpet.
Dirty carpets can also give the impression that a business owner doesn’t care much about appearances, which can lead to doubts about the quality of whatever products or services are being offered. On the other hand, properly cleaned and maintained carpets can last up to 10 years or longer, and improve air quality by removing dust and allergens.
Consider a customer’s perceptions upon entering a place of business. In one retail facility, the carpet is clearly stained by food, fluids or “snow melt” (stains caused by white salt) and a foul odor rises up from the floor. In another facility, the carpet looks fresh and clean, as if it’s just been purchased and set down on the floor, lending the entire store an inviting and welcoming atmosphere. It’s not hard to imagine which store most customers would prefer.
There’s just too much at stake to ignore carpet stains and wear-and-tear in your place of business.